Part 2 - How to use Adwords

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More than 200 million times a day people use Google and its partner sites to find what they are looking for.

Google Adwords select is a pay per click advertising system maintained by Google. If you use Google you have probably seen the adwords. They appear as little text ads next to search results on Google. They also appear on AOL, Ask Jeeves, Earthlink, Teoma, Sympatico and many other search engines.

Content-Targeted Advertising services are Google's latest addition to Adwords. It displays adwords on web content pages related to your chosen keywords. This provides broader exposure and greater reach for your adwords campaign. Not only will the adwords show on Google searches and on the search results of their partners, but also on other web sites such as howstuffworks, weather underground and blogger.

With Google adwords you create your own ads. You choose keywords which tell Google where to show your ads. You only pay when someone clicks on them. You have total control over every aspect of your campaign. Real time online reporting tells you what's working. You can put limits on daily spending. Changes are free and instant.

The Google adword system works differently than a traditional pay per click service. Adwords ads are ranked based on a formula of the cost per click and the click through rate, which enables an ads rank to improve without increasing the cost. The better your CTR, the higher up on the screen your ad will be placed. This is advantageous to you, because your ads are more visible to the customer. Therefore you get more clicks.

Initially this system may be a little confusing, but once you master it, it is very effective. As your ad's CTR improves, its ranking in the search results also improves at no additional cost.

Here is an overview of the process;

You do a search of keywords you find popular categories, you source or put together a product for that market place and put the product onto your web site linked up to your merchant like clickbank.

You write small Google adwords promoting your products. In your adword is a link that, when clicked takes the user to your web site of the product’s you are promoting.

Here are some notes on Keyword Research;

When doing keyword research you are going to come up with many words and phrases that customers may use when searching for a product.

So if you are going to market a diet eBook, you need to write a list of all possible words and phrases someone may use when look for information on dieting.

Such as - weight loss, fat loss, Atkins, low protein, low carb, slimming, diet clubs, weight watchers, etc.

You will see when you are setting up your campaigns that Google will give you lots of suggestions to what key words you can use.

The longer your list the better, because the more keywords you have the more visitors you can attract and the more money you can make.

You will find that many of the most popular keywords are overpriced. Don't let that discourage you. You can attract click traffic for much less.

Most advertisers think too narrowly, bidding only on the most popular words, which obviously drive's up the price. But with a little effort you can identify hundreds of keywords that cost only a few pence per click.

There are always keywords or keyword combinations that other people have missed. I have even managed to attract traffic using misspelling of words.

TIPS;

·         Try the plural versions of the keyword.

·         Try different verb forms - buy, buying etc.

·         Try combining two keywords into one without spaces, for example instead of buy vitamins try buyvitamins. Include brand names and models of products sold.

Another example, if you were marketing a book on dog training make a list of all the words you could associate with dog training because people enter all sorts of words when search for a subject

How to write Google adwords that get Clicks!

·         Step one you identified a potential product to sell.

·         Step two you did key word research and came up with a list of keywords/phrases relevant to the product.

·         Step three you write the ad.

When setting up your Google adwords campaign, Google requires that you first write the ad and then choose your keywords and phrases. However, there is a better way. I recommend that you first select your keywords and phrases and then write your ads. This allows you to write your ads in accord with the keywords you choose

Google has some basic adword guidelines to consider while writing your ad. Your headline must be less than 25 characters including spaces. You are given an additional 2 lines for text. Each line is limited to 35 characters including spaces.

You have a limited space so use it to the best effect. This is not the time to sell your product. This is the time to attract attention and get the clicks.

The most important part of your adword will be the headline. Refer to the section of this manual earlier about headline writing.

But probably the best tip 1 can give you is when you have chosen your subject, go onto Google and the others to see what other people are saying and pick the best bits for your ad.

Try not to write the advert to please you, but think of it in what others may be looking for. Again you will get a feel for this by looking at other ads. Use eye catching words.

Never give the indication that you have something for free, because you will lose all your click revenue with time wasters.

Five tips to getting the most from your Google adword investment

1.    Avoid highly searched single words - The biggest mistake made when purchasing adwords is trying to buy a single highly searched word. It may seem logical; as more searches means more times your ad is displayed.

But choosing single highly searched words puts you in competition with lots of people who are willing to pay a lot for those same words.

Rarely can a single word represent your product - so don't invest in these single words.

2.    Choose phrases - When people use the search engines, they generally search for
specific information or a solution to a specific problem.

They don't search for 'gardening', but will search for something more specific. Like English rose gardens'. So don't go for single words, go for phrases.

Go for Relevancy - not frequency - When it comes to ads, you want to display your ad only when it is relevant to the search. That's when it will be the most cost effective. If someone is actually looking for what you have for sale, then that's when you want your ad to appear. The way to get a relevancy to your ad is to choose ad phrases based on the way people search - phrases looking for a solution or an answer.

In almost all cases, searches use words and phrases that are familiar to them, and not always will they use proper English, the correct technical terms, or the correct spelling. For that reason, choose search phrases that reflect the potential misuse or words or spellings, and choose many different combinations of words and phrases that might be entered.

3.    Avoid the crowd - Before choosing Google adwords, search each word/phrase you are considering. Check to see how many ads exists for those words, and also check to see what pages are shown in the search results. The best word buys will be with phrases that have no ads - when you buy those words, your ad is the only ad shown - which makes your ad really stand out.

If the ad word has several ads, and more ads repeating on the 2nd and 3rd page of the Google results, look for a better phrase or word.

4.    Write your ad carefully - Your Google adword ad is limited to a headline, two lines of text, and a link to your site. Not much to work with, but certainly enough to attract interest and clicks. Your headline should summarize the benefits of visiting the link, and the two lines of text should include hot button words that further define the link. To see examples of many adwords, just search Google -and search for terms related to your product to see how others are using adwords.

Setup your Google Adwords campaign

Before you get started with adwords spend time on their site getting to know their system.

Visit adwords.google.com Take the Quick tour

https://adwords.google.com/select/en_GB/library/eachother_jan04.pdf

Next read Google's step by step guide on how to setup your Google adwords campaign. Take a few mins and read the guide.

https://adwords.google.com/select/steps.html

Once you have done this click on the sign up now button.

Make sure you read the adwords editorial guidelines.

Enter your headline with your keyword in it.

Enter line one text

Enter line two text

Enter the full URL your web site address starting with http://www.

Do not just put www. This will not work you need http://

Now click on Create ad and continue

Go through the keyword Tutorial.

You are now ready to enter some keywords. Enter one keyword per line.

Click on save keywords you then choose currency and maximum cost per click.

The rest is dead simple and easy.

Just remember to set a low daily limit to start with until you know your idea is working.

You are now on your way to easy money.

This may sound complicated, but as you will see when you set up your account it is very simple. Being the type of person I am. I did not bother with the quick tour or tutorials. I just did it. And found it very simple to set up. So after saying all that just get stuck in, then if you get stuck read the instructions.