Part 1 – Introduction

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Firstly let me remind you I am slightly dyslexic. You may see some mistakes in this manual. I often put words in wrong order and not know I have done so. I miss letters out of words and often repeat words I have just used. Most people like me are creative (Richard Branson is also dyslexic). I can not help it, so please accept my apologies in advance.

You will find one of my most common sayings is; "do you want to be part of the solution, or remain part of the problem". This business while much easier than most, is also true to that the more you put in, the more you can take out!

W.I.T.F.M

In all your marketing efforts from now on, remember the above letters. If you’re potential customers are not interested in you, your company or the name of your products. Then what are they interested in?

What's In It For Me.?

The answer is RESULTS. They are interested in what your offer or product will do for them. You have to give them the WHY. Don't worry about understanding this now. But you must understand this point before you start your marketing. When you have chosen a product to get started with I will go over this point with you. If you have ever done any sales training you will know that features mean benefits.

From this day forward the most valuable asset you can create in learning marketing is a swipe file. If you don't know what this is 1 will explain. A swipe file is your collection of other people's adverts, sales letters, web pages, any kind of written marketing you can get your hands on. I can assure you, all the top marketing people in the world have massive swipe files. So from now on keep all mail shots, sales letters, adverts that you can get your hands on. It doesn't matter if they have no connection what so ever to what you are selling. You can borrow good ideas from anywhere and any one. I would say 70% of my marketing material and copy comes from me rewriting other people’s material. You do not copy it word for word.

It is also most important from day one that you learn how to keep and create a data base of your customers and enquires. This will be your most valuable asset you will own. But update it regularly. And back it up onto cd-rom on a regular basis. So if you don't have one, get a cd burner for your computer. You can use the windows database software that would have come with your computer, or I can tell where to get good software, or go to PC world etc.

What is Marketing Leverage? It's when you strive to get the best results possible for your efforts and marketing spend. It is also when you aim to find the biggest reason WHY. The biggest result you can offer your customers. See page 27 about the fact sheet. When you are planning a product, you write all your ideas down on a fact sheet first about the product. Write of all the biggest why and results your customer will get from your product.

If you find it hard to come up with ideas or words stop using your conscious mind. Learn to use your subconscious. If you have read Ron Holland's brilliant book "Talk & Grow Rich" he talks about using the subconscious mind for solving problems or getting ideas. If you are struggling with an idea or problem, don't try and work it out in your conscious thought. Just go and lie down on your bed, or sit in favourite chair. Put the question to your subconscious to solve and then just relax and stop thinking about anything. You will find that solutions and ideas magically will come into your head. To find out more about this buy Ron's book.

YOU ARE ONLY ONE IDEA AWAY FROM YOUR 1ST £ MILLION

You will find you can get your best ideas when dozing in bed. Or out running or walking, or maybe doing the garden when you mind is relaxed. So at all times, and I mean at all times carry a note book and pen, or a Dictaphone recorder with you. You never know when that next million pound idea will pop into your head. Or an idea for a headline or advert will appear. Because if you try and remember it you will not, because when you are not so relaxed you will be using your conscious mind and will not be able to recall what you thought about when relaxed. Trust me I know what I am talking about. I get my best ideas when I am out running in the forest.

To the get the best Leverage for your marketing you have to continually test all the various factors in your marketing to see which bring in the best results.

But the smart way is to use the proven ideas and techniques that you know work before you try them, how? By using material from your swipe file. If other people or companies are using material on a regular basis you know they must be working. As with any business you have to do your home work. 1 have been doing this business for years now. But I am always studying the trends. Looking to see what others are doing in any industry. I add material to my swipe file every day and keep it in a fire proof cabinet as I value it so much. I also keep my back up cd-rom in the same cabinet. Those bits of paper have made me more than a million pounds.

Stop watching TV at night, that's what losers do. Invest in your future and read and read the manual until you understand it. No excuses Do it.

There are only 3 steps you need to do to get your business up and running.

1.    Set up your web site.

2.    Decide on the first marketplace.

3.    Source the material for a product. Or get a ready made product.

You will find all you need for these three steps in this manual!

To decide on your first marketplace, it could be something you have an interest in, or knowledge of. Or go onto the Internet and do some market research to hot subjects. You will see later in this manual more detail of how to find hot subjects. Look at adwords and newsgroups/forums to find popular subjects that are getting lots of traffic or interest.

If you want to start with a subject you have an interest in, make sure there is plenty of interest in that subject on the net.

Every time you send an email to me, please put you full name and as much detail as possible to what you want to achieve. If the email refers to a past email also remind me of what that email said.

Make a habit of going to www.wordtracker.com from this site you can see what people are searching for.

Or you can go to www.hot100.com or www.wordspot.com both these sites will help you come with ideas for products based on seeing what people are looking for or go to www.liszt.com and join the groups who are related to your target market.

To see info products that are selling go to www.clickbank.com/marketplace/

Please Read This Whole Manual Several Times Before You Begin!

Why do I think information and eBooks are the best and easiest products to sell and make money fast via the Internet? Answer = seeing the results of other people! By its very nature the Information Superhighway, as the Internet was original called, is awash with people wanting information fast. And as I say in all my marketing you cannot pay too much for good information. So, a business like the one you are about to start, marketing books, reports, courses, newsletters and other such products already has a captive audience. Add to this the fact that most INTERNET users have money to spend and do not usually think twice about spending such a low amount as you are going to be asking for, for something they want, and do not know at that time where else they can get it. (I will show you how to do this later), and you have the makings of a huge audience ready, willing and able to buy from you.

You will be amazed at the amount of topics, subjects and products that you can come up with to sell on the Internet in the form of Information. I have seen some amazing results with some really strange subjects, as well as everyday products.

There are 1000's of products/ideas just waiting for you to just market them and make the money. Before you get too excited, not all the ideas that you try will work, I have tried several projects and products that did not work, and you are not going to make a million in the next week. Just take your time, start with just one product and get to grips with how all aspects of the business works. When that one is pulling in orders, then start to look for your next products; don't try to run before you can walk. Like any business, build it up at a speed that you can manage personally.

I for example thrive on doing things; although I don't like stress I do like a challenge, and I prefer to be kept busy. So my workload capability may be higher than yours. As well, my earning goals may be higher than yours, so I am prepared to put in the extra effort. This business is not hard work as such. But if you do not put effort into finding market places and product ideas (which I will show you how to do later) then you will not make money. All businesses require effort; this business is made or lost on a person's ability to spot ideas for products. When you have being doing it for a while, like anything, it will get easier because you will have had more experience.

The reason this business has worked for is the fact that I was prepared to put in the effort, to make the sacrifices needed by burning the midnight oil when I first started trying to find the keys to make it work. I did not give up when problems arose or when I did not understand something. I personally can not get my head around the technical side of computers or programming. So I had to find simple easy to understand methods of using the Internet.

You will not have to go through as much of the searching and head scratching as I did, because I will be showing you the short cuts and the simple methods I have found to work

But you are going to have to spend time doing your own market research and you have to learn some new skills and applications that you may not understand, but just take it one step and one day at a time.

What I have discovered by my own actions and talking to other people when it comes to making money, most of us expect to big a result to soon, and give up to early. You are going to have to go through some growing pains and you will sometimes think you don't know how to do something. But that is the same with any new business or skills you have to learn. If I had given up a few years ago when I was starting out scratching my head not knowing what I was supposed to be doing, spending money on things and bizopp material that got me no where, I would have not made what I have now.

I will try and answer your questions to the best of my ability. But I do not know it all, I don't have every answer to every question, no one has. The best advice any one ever gave me was to go with your gut reaction when trying something new.

I have spent more than 10 years studying psychology, NLP, hypnosis and human behaviour to understand why we as humans do and function like we do.

Most people in business learn every thing about their business, but don't spend much time learning about people and what motivates people to make decisions or take actions.

All businesses and market places have one thing in common; PEOPLE. And the end of the day someone will make a decision to buy or not to but what ever product that company sells. You need to look at your product your business not through your eyes, but through the mind set and thoughts of your potential customers, as I said at the start (W. I. T. F. M).

I am going to teach the most valuable skill you will ever learn in business, no matter what business you are in; the difference between Direct Response Advertising/Marketing and Institutional Advertising/Marketing.

Do you know the difference between the two now? If you don't then that's why you are not rich yet.

I will show you the difference in section 3 of this manual called the sales process.

For once in your life, take this seriously read section of this manual until you know it word for word. Once you do you will be able to make as much money as you could ever want.

Talking to people as I have in my search to find genuinely motivated people who want to make a lot of money, it's funny how so may people talk the same way and use same excuses to why they have not made a lot of money before. The truth is, they have not really tried that hard. They think they have but they haven't. I understand they have bought a few crap deals before. So did I. They have joined a few MLM's, so did I? But that's not proper business, except for the people who own the company. Very few people make a lot of money in MLM. If you have joined/ bought a gambling deal, then you deserve to lose the money you did with those deals, it s losers mugs game again except for the people who own the deals.

I have been through all that and more, I have spent and lost more money than I would admit to trying bizopps. I have been to all the big ra-ra MLM meetings. I did an MLM full time for 2 years until it went bust with my royalty cheque. I said then I would never get involved in something I could not control. I went to America to try and make my fortune; I think that in total cost me about £24,000 that I lost over there.

But you see I am either stupid or stubborn, because I never gave up on my dream to want to be financially successful.

So what changed things for me? Two things;

1.    I started reading lots of books about successful people. Not motivational books, (because I once read that if you take an idiot and motivate him/her, you then just have a motivated idiot) No. I started reading books about people like Richard Branson, who you will know, and Stephen Joynes who you probably don't know. Stephen Joynes wrote a book called "Take Action" "A Self-Made Millionaire's Pocket Guide To Business Success". I read this book so many times my first copy fell apart. (If you would like a copy of Stephens book, which is my favourite send me £10.00). I read lots of books about successful people, and books like My First Break, a Sunday Times book about how Entrepreneurs get Started. In this book they interview David Sullivan (Daily Sport owner). He once was asked to write a book about how he became successful; re refused because he said all he would write is; "Be a doer, not a talker".

2.    The smartest thing I ever did when it came to me making money is that 7 seven years ago I started working with someone who was a self made millionaire by the time he was 21.1 spent 3 fantastic years working with him. He was so dynamic, positive, enthusiastic and loved life and I owe him so much for showing me real ways to make a lot of money. It had nothing to do with the business he was in. because he had several, from marble to music, from property to publishing. He taught me that you could make money in any business with the right attitude combined with direct response marketing. When I met Kevin I had small goals like making a £1000 pounds per week (well he soon told me they were silly small goals), when I saw him make £100,000 or more in a week, then I knew my goals were too small. How did Kevin learn how to become a millionaire so young? Simple when Kevin was 14 he met a self made multi-millionaire (he went to school with his kids), and said to him, I want to be rich and live in a big house like yours and drive a Bentley like yours, what do I have to do? Kevin listened and most importantly took action and by the time he left school at 16 he had 2 businesses on the go, making him more money than his headmaster. I knew I could never be as good as Kevin because I did not have his drive, and was not brave enough to risk the money he did. But I did know that I could learn from him a lot, which I did. But sadly he died last year age 35 from a stroke. He was more than my mentor, he was my best friend, my kindred spirit, that rare individually who could get you to do more than you thought you could. I miss him. But he death, really made me sit up and realise that life is short and we have to make the most of every day and every opportunity we meet. I am living life to the full, not just financially, but doing and trying all the things I want to do before my time is up.

So if some days you try and get hold of me, don't get stressed that I did return your call with 5 mins, or answer your email within the hour. I will get back to you within 24 hours; I don't have all the answers at my finger tips.

So my question to you is? You say you want to make a lot of money, but how much real genuine effort have you really put into learning real ways to make money, not the silly schemes or get rich deals you have bought, not the gambling or MLM deals. How books have you read about real people who have made it, how much time have you spent with self made millionaires? Rich people have a totally different mind set to those who don't make the money. That was proven on the TV series Millionaire mindset.

The most valuable skill you will ever learn in business and making money is direct response marketing. I have said this already, and I will keep saying it until accept this. Richard Branson made first million by setting up a small record shop that was losing money, so set up a mail order operation to sell records which made him the money.

Very few people take the time to learn direct response marketing, but those that do reap the rewards. So as well as reading my manual read as many books as you can on the subject, build a massive swipe file. You can make money quickly in this business, but it is going to take you a few months to really get to grips with it and start making the big money. You have to admit a few months are not very long really, when most businesses take years to make a profit. With the Internet you should be making a profit very fast, just a few weeks and then build it what very level you want

You should start with information products as they are the easiest and quickest and cheapest product to make money with. But there is nothing to stop you later if you want selling other products. There is not limit to how much money you can make from the Internet vehicle. As with any business or industry some make fortunes other make nothing. Why is that? Same market place same opportunity?

For example of the Internet many people tried and failed to make money, but someone I have been studying is Steve Bennitt who started www.Jungle.com He started the company with £4000.00 of his own money and a £4000.00 grant and no Internet experience. Six years later he sold the company for £100 million pounds. So why did it work for him. I have an article here that he wrote; he is a good direct response marketing person. Success leaves clues don't you see!!! What is Steve doing now? Being a top direct response guy he is now running a company that has 3 Shopping channels on Sky TV.

Why am I telling you this because those of you who are sharp will realise that companies always need new product to market on their TV channels. I am going to show you a web site where you can find products to do deals with them, or other direct marketing outlets like catalogues.

Those of you with a positive mindset will see this; those of you with a negative mindset and you are the sceptics will automatically say why they don’t go to that web site themselves!

There are hundreds of thousands of deals you or I can do when you open you mind to see the possibilities, not the obstacles.

Another example of the power of direct marketing and how it can turn your life around was an article in the Sunday Times Small Business Section about a girl called Fiona King who started a business called Tots Bots. She started it with £160.00 start up capital, no prior business experience and no contacts. So far she has sold over £400,000 worth of her nappies all over the world.

I think that is fucking exciting don't you, I love seeing someone going from nothing to success don't you. Regardless of what business it is I love seeing people succeed don't you.

If she can do it why can't you?

Time to move on;

It is also important that you learn how to create and manage databases. This is not as hard as it may sound, because there is software available that makes this task so easy.

Remember I am no computer whiz. But I have learnt quite a lot about marketing over the years, and I just see the Internet as the most amazing place to make money in mail order. And Information the best product to sell via the net!

This is a great time to start out in this business not too soon, not too late. Don't worry about competition. Because the market place is too big for you even to realise how big it is at the moment. But when you get to understand the potential of what is in front of you, you will realise that other people who you may consider to be competition, can also be an income stream for you. As you will read later.

Simply put there are two ways to make money in this business. Sell products through marketing to newsgroups/forums and adwords. Your marketing costs are minimal. And you are creating your own customer databases. Secondly use existing databases and established web sites to sell products.

I usually look at adwords categories, newsgroups or opt-in email lists and think what can I sell to them. Then go and find or put together a product to sell to them. You can if you wish come across a great product and then go and find the market place. But I prefer to look to see what the market place wants first. Remember sell them what they want!

You never know when you will spot an idea for a potential product; it may not always be on the Internet so I would recommend that you carry with a small note book to jot down ideas. You may hear someone taking about a problem, you may read something in a magazine or paper, and you may see something on the TV that sparks you next money spinner. You can guarantee that if you read something in the paper about the latest trend in something, or about the latest health scare. There will also be a demand for information on the Internet.

I will now give you an idea of the potential> here are some figures I have just looked up on the Internet to see enquiry figures in newsgroups on a few subjects. Get your calculator out and work how much you could make if you sold a product for say £5.00 to these enquires.

Back pain 50555
Cosmetic Skin Treatments 117714
Lottery Players 22400
Hair Removal 20352
Health Books 307075
Health Products 614172
Holidays 277807
Astrology 47005
Puzzle Competitions 204568
Mystic 108459
Pain Relief 144292
Property Auctions 60503
Sporting Gamblers 19834
Under Eye Wrinkle Treatment 98762

Make your calculator your favourite toy!!!!!!!!!!!!!!!!!!!!!!

On a side note I want to tell you a story that I once read, I was told it is a true story;

A father was sat reading the Sunday papers, his young son kept interrupting him wanting to play. After several attempts to ignore him the son kept pestering the father. To occupy his son the father gave his young son a jigsaw of the world to do the father thought that will keep him busy for sometime as he will not be able to put the world right. But within a few minutes the young son was back demanding his father's attention again. The father thought that can not be, how has my young son managed to put the jigsaw of the world together. The young son explained that the jigsaw had a picture of the world on one side, and a picture of a man on the other. The son said he put the picture of the man together and then turned the jigsaw over and world was as it should be.

The motto of this story is; get the man right and his world will be right!

I know you want to change your life because you bought this manual. You know that you want to change. Only you can make it happen or stop it happening. There is nothing wrong with wanting to improve your life and to have more, to do more and to be more. It is your birthright. In order to be more, have more and do more, you have to change. Being the way you are, doing the things you have done, have got you where you are today. The person you look at in mirror is the only one, no matter who you try and blame that you can hold accountable. If you do not change, you will still be probably in the same situation for many years to come.

There is no gain without some kind of pun. You have to accept this. You must change for you to move onwards and upwards fortunately, there are only two ways in which you can change. Firstly, you can learn more, and secondly and more importantly you can be positive in your attitude.

A man called W. Mitchell who wrote a book called "It's not what happens to you, it's what you do about it". If you think you have a problem in your life, then you must read this book. He overcome two life-threatening disastrous events which would haven written most people off. He nearly burnt to death in one accident, and then in another he was paralysed from the waist down.

But he went on to become a multi-millionaire starting businesses after these events, starting a business to do with fire, then another with disability equipment. He married a beauty queen and became Mayor of this local town. His campaign slogan was "I will not just be another pretty face" (His face was badly deformed in the fire).

To meet him as I did, you just had to admit to yourself that you can not ever have an excuse not to achieve. His book is also available from Amazon (Phoenix Press ISBN no 0-9637901).

I have read hundreds of personal development books to the point I think I have brain washed myself to think and act in a certain way, and I hate negative people, especially when I know they could do and have so much more if only they would change.

This manual contains all the material you need to make all the money you could ever want within reason. You will not understand it the first time you read it. If you are motivated like me, you will read it over and over again until you get the picture. You are not going to make your first million next week, but you only fail when you give up. It may take you 6 months before the light comes on for you and you finally get it. Some of you may get it straight away and be high flyers from day one. I am not that sharp, it takes me a while to work things out, but I never give up. Most people give up 3 feet from the gold when it comes to making money. You can not argue that there are many people all over the world making money online. If you put in the effort to learn what is in this manual and using my help you will also be one of them, but not if you give up at the first slightest hurdle. I went through many hours of frustration swearing at my computer when I first started doing Internet marketing because I did not know my arse from my elbow when it came to computers and the Internet, and because I was very impatient and wanted results yesterday. But I took my time learnt a bit more every day and eventually it clicked for me. You don't need to do all the trial and error that I have done, just do what I know works.

So instead of sitting watching the idiot box in your front room, read this manual until you know it back to front. Invest in your future by spending some of your spare time looking to see what other people are doing on the net.

A lot of people when they meet me think I am arrogant. They do not recognize that I am passionate and driven to achieve my goals and enjoy as much life's experiences as I can. I am a doer, I have a lot of energy because I eat good food, I exercise about 5 times a week, and I compete in motor bike racing. I am enthusiastic about being enthusiastic. I tried being miserable once, didn't like it, so I won't do it again. Life is to short.

Do you know what motivates me the most, the thought of being on my death bed just before that final breath and thinking back and saying, I wish I done xyz.

I am getting carried away again, but it is important you know where I am coming from and how I think.

You will read several times during these courses about modelling successful people. That is all I have done, copy what works.

With this business there has to be some testing of your ideas. Nothing in life is guaranteed. But if you study the success of the people in these courses you will not go far wrong.

The thing that makes Internet marketing and direct response marketing so great to me is that you can see what the top guys are doing. And you can use their ideas and techniques in your own business. The 2 most valuable assets you will have in this business are firstly your swipe file and your database of customers. A swipe is your collection of other peoples marketing material. From now on every advert you see that grabs your attention, no matter were it is or on what subject keep it. Every good sales letter, all brochures, all good web pages you like you must keep them. I have boxes full of sales letters, magazines, and brochures. I have files full of web pages on my computer. You can copy others people web pages to your machine by right clicking on the web site and then pressing save target as. Or just highlight the bits you want to keep and press copy on your edit drop down menu. Now don't get me wrong you can not copy other peoples stuff word for word.

Complete Automation is the Key

The Internet is a world wide medium and is open 24 hours a day. People will be responding to your marketing at all hours of the day. So for this reason to maximise your earning potential when selling in cyberspace you have to be "completely automated" so you can work at your own time and at your own hours. So you can travel anywhere in the world and run your business from a laptop and cellular phone if you wanted to. If you are not going to be fully automated and process everything manually,

1.    Be prepared to check your emails several times a day, every day of the week.

2.    Be prepared to confirm and process every order within 24hrs.

3.    Be willing to give your valuable time to do fulfilment, when you could be doing more marketing.

To go fully automated, be prepared to spend a little more time in the beginning setting your business up. But it is worth it because it allows you to spend more time on marketing; therefore you can make more money.

Ordering Processes and Payment Types to Offer

Make it easy for your customers to buy. If the customer is confused on how to order or you don't offer a payment type that is convenient... you will lose the sale. I cannot stress how important this is. You have got to have merchant account facilities so you can take credit cards. If you don't you will not be able to make money on the net.

1.    The All Important Basics

Ordering products from your company will be a new thing for people. Some people have never ordered anything online and can be nervous or uncomfortable doing it the first time. Explain every aspect of the ordering process to build customer confidence. Tell them how to fill out the form, how the product is delivered, any special features, etc.

If you use the template web site that I have talked about, or your own web site, information products and eBooks can delivered immediately as soon as their payment is cleared. This will be done automatically without you having to lift a finger.

2.    Make It Easy for Customers to Pay

If you don't accept credit cards because you don't have a merchant account, forget it!

You MUST be able to accept credit cards online if you plan to do business on the net. If you can't, you will lose over 90% of your business. Customers on the net are impulsive and want everything NOW. If they have to get off the net to phone you, or if they have to write a cheque, address an envelope etc, most will not.

You have to make it easy for them to order! Over 99% of all the orders I receive are placed with credit cards.

Credit cards will also give you a measure of credibility because your business will not seem like a back-street operation.

Orders are accepted and processed on a secure server while the customer waits online. Then, software charges the credit card, and then deposits the money into my account. Then confirms their order.

Note: A secure server is a computer server that can accept and transmit confidential information without the risk of someone intercepting the transmission and stealing the information. It is all done through encryption techniques.

For merchant facilities try Worldpay plc at www.worldpay.com or www.clickbank.com www.shoppingcart.com or www.free-paypal-shopping-cart.com But to make things very simple for you I have found a UK based company that supply ready made web sites that are ideal for this type of business, they are designed in such a way that anyone can use them without the need for any technical or programming knowledge. You have total control over the site. You can upload or remove products at any time. They come with the facilities to take credit card payments straight away. For details of the sites go to www.sksservices.co.uk

Or you can find your own if you wish.

Ditch The Get-Rich-Quick Mentality...

Before you begin though, there is just one thing I'd like to make clear. A lesson you will learn very quickly on the Internet is that this is not a medium where you can flourish with a get-rich-quick mentality if you what to have a long term profitable business.

If you focus on nothing but the money you want to make, you probably will not be as successful as you could be. You also need to be aware of supplying people with quality products that they want and need. You also need to be serious about your business and learn how to be professional. Don't look at your business as you are a back street out the spare box room operator. NO you are operating an International marketing business, which has massive potential. I don't just believe this, I know from my own results that this business that you have in your hands, can make you more than a million within five to six years if you are average, less time if you are serious and take the time to do it right. This it not hype. Or you can make an extra £50,000 plus per year part time.

The money will come, but you must do this right from the outset. Take your time to do everything I say right... don't leave things out, or try and do it your way... don't do it half-heartedly while watching East Enders (if you watch that programme, then you must be a negative person who needs the regular fix of crap) or be in to much of a hurry. Believe me, the time, effort and patience you take now, will be worth it in long term. If you try and rush things you may not get the results you want and give up before you have had a chance to experience what can happen.

Don't get me wrong some of you will be much smarter than me, and pick it up very quickly and make big money fast. But most will develop slow but sure.

Why not make the following one of your rules to live by; I am prepared to do today what most others will not, so I can live a life tomorrow that most others can not.

Develop a Strategy for Freedom

I know from experience that most of you will not have clear goal for your life and business. As you have read before I am sure, if you don't know what you want, then how can you feel a true sense of achievement? Once you have set some goals and written them down you find it is much easier and faster to make more money if that is your goal.

That's why I'd also encourage you to have a clear strategy. You need to know what you want from your web business. For example, one thing you don't want is to make more work for yourself than you need to, remember SMART NOT HARD. This business should be about your freedom... your freedom, financial and time wise!

One goal should be to have a business that creates good profits, where after a few months of work, much of it can virtually run itself without the need for you to spend hours in front of your computer.

If you don't plan for this in the early days, all you'll end up with is a business that needs a lot more of your attention than needs be. What you want is a business that will make you good money week in week out, but only need 1 to 2 hours a day to maintain.

It's very important that you treat this manual as a working publication. Please don't just read through it quickly and think don't understand it, and give up before you start. Of course you don't understand it yet. If you did your bank balance would be much different to how it is now. We all have to go through a learning curve when we start something new, and this is no different. But one day, you will say to yourself I have got it, I can see it; I know I can make a fortune from this. It may take you one week, one month but I can assure you when it happens you will have some sleepless nights with excitement of realising the potential

I want you to make lots of notes as you go along, keep a note pad with you as much as you can; you never know when that million pound idea will present itself. I have A4 pads in the bathroom, bedroom, lounge, car, van, etc. You'll be amazed, when and where ideas come from. Yes this business does require you to do some thinking. It may be a while since you have to think out side of the box as they say, so some rust may appear from your ears. Unfortunately so far you don't know what I know, the fact is that the only difference between successful people in 99% of cases and those who are not, is the way they think. YOU CAN TAKE THAT TO THE BANK!

Also if you do not write down your ideas as you get them, do to human nature you may lose them for ever!

You'll notice that through out this manual I mention names of companies and tools I have used which have helped me in generating 1000's per week.

However, you must remember that the Internet is a fast paced world. Things change very fast. New tools arrive regularly, while other becomes outdated over night. So if go to an address that I have given in this manual and it no longer works. Get used to it. It happens a lot with the Internet.

A Final Word Before You Begin...

Remember what you are about to read in this manual is not theory. The methods the tools have been fine tuned and tested and used and abused before you have had chance to see them. They work, FACT. If this doesn't work for you, then the only person to blame will be looking at you in the mirror.

By the time you have studied this manual a few times, it should be evident to you of the potential out there, and how simple it can be to make good money. You will only fail if you give up. If takes you a year to learn how to make £100,000 plus a year, then so be it. If you gave up after the first week, then meet someone years down the road that had the same material as you, with similar experience before you started, but stuck in there and made a good amount of money from their business. How gutted will you feel?

I had many years of being a normal nobody before I found this opportunity. But I never once in all my years stopped believing that one day I would find what I wanted. If you have never read Tony Robbins books, then buy one and read the section about living under a false ceiling.

None of what you will be reading is rocket science, but it does require effort and work. Any one with a pulse and a good dose of desire and graft can do what I have done if not far greater.

Don't get the idea that I'm promoting the publishing business as a get rich quick scheme. It is not. It is, however a business ripe with opportunities, easy to get into, and one relatively easy to generate a good income from. Success still requires planning, quality products, hard work and persistence. I can help you with the planning, and show you how to develop quality products, but the level of desire and hard work plus persistence will be up to you. Because the publishing business is an easy business to get into, it is also an easy business to fall out of. More people try it and get it wrong than get it right.

You need to really study this material, don't skim it. But really read it and study and make notes. Do this and with effort and time, very soon you will be benefiting from having your own profitable global internet business right from your computer.

So with that, let me open you up to the truly wonderful world of making money via the Internet.

I suggest before you start contacting companies on the Internet to do partnership deals with your products that you first start making money with adwords. Because this will bring you in an income faster. You will then have a proven product that you can show has been selling via the Internet.